Billboard Poject is a Contemporary Urban Art project, created and developed by P28  in association with Sonnabend Collection and Travessa da Ermida, having as goal the publicity supports manipulation aimed to be targets of contemporary art manifestations.  This concept is born from the necessity of restoring and give life to this same supports, in their genesis conceived to several purposes – political publicity and propaganda – re-orienting/ subverting its original intention by profiting from its enormous potentialities as mass communication support (www.billboard-project.com).

João Louro’s work is on show until the end of September, 2017, at Av. da Índia (next to Cordoaria Nacional).